I have long time friend who is in to poultry business. This is a very lucrative business considering that Filipinos are known to be chicken eaters. Remember chicken adobo and fried chicken? But amidst their success in this business, they also have their share of losses and big losses.
When they were starting the business, they cannot afford yet to buy refrigerated trucks so they used their own delivery truck but on the way for delivery, the truck was broken and so the meat were all spoiled. It was a painful experience for my friend and they learned from that mistake.
After they recovered from that loss, at first they made sure that before going out for delivery, the truck should be in good working condition. At a later time, they applied for a bank loan and luckily was approved fast. They then purchased refrigerated vans, 2 refrigerated trucks and coolers. They invested more in buying vehicle and equipments to solve their delivery issues.
Now, I can attest that their business is really doing well. They are serving multinational companies at the same time direct supplier to major supermarkets in Manila. They are currently upgrading their distribution channel in Manila and planning to open a branch in Visayas and Mindanao. I am living proof that the couple really started the business small but they both have the right attitude, perseverance and the determination to succeed. I am happy that amidst their problems and losses before, they didn't lose hope and just continue to struggle and work harder. Now they are plucking the fruits.